Marketing Public Library Solutions in Sierra Leone


The idea of instituting advertising ideas to non-profit establishments this sort of as library and knowledge Products and services is no more time an issue. Organisations run within an environment of adjust. Right now we live inside a global market for many merchandise and companies during which know-how, purchasing electrical power and several variables improve regularly One of the important thing capabilities of selling is usually to uncover how these modifications impact clientele’s would like and wishes also to produce organisational methods and plans that will ensure which the library fulfills these difficulties (Dransfield and Needham, 1995). It really is hence not stunning that general public librarians are joining the advertising and marketing bandwagon. This text explores the internet marketing functions during the functions from the Sierra Leone Community Library solutions.

Community Libraries

A Community Library is funded wholly and partly from community funds and the usage of that’s not limited to any course individuals in the community but freely available to all. It’s a significant agency of enlightenment for grown ups, furnishing for kids the recorded experiences of other people that can help them expand into grownups.

Usherhood (1981) described Community Library being an corporation proven, supported and funded through the group, both by way of neighborhood, regional or countrywide federal government or by some method of or other group group. It offers use of knowledge, info and will work of creativity by means of a spread of assets and services and similarly accessible to members of the general public community regardless of race, nationality, economic and employment standing and educational attainment.

The Sierra Leone Library Board (SLLB)

The Sierra Leone Library Board (SLLB) was recognized by Ordinance in June, 1959. The environment up on the Board was envisaged inside the Government’s White Paper on Academic Growth in 1958 and its capabilities outlined therein as follows:

• To supply a national/public library Company;
• To aid and reinforce programmes of grownup and basic education and learning;
• To deliver efficient services for kids and youthful adults which includes requisite solutions to varsities;
• To supply substantially necessary details and references companies;
• To offer in which wanted ample solutions for specific teams, that’s girls and ladies, language groups.

The Central Library is created to give community products and services to Freetown and likewise to function as headquarter of your National/Public Library providers also to supply lodging for just a escalating assortment of e book and non-book resources while in the nation. It does all technological processing of stock for that Regional and Branch Libraries and has an Adult Lending Reference in addition to a Children’s department.